Camouflage Has Come Out of Hiding

Apart from the need to stay warm or cool, there’s no rhyme or reason for what people wear on a day-to-day basis. Style is as subjective as anything, which makes fashion trends interesting, unpredictable, and completely irrational.

Take, for example, camouflage. This attire being accepted in mainstream culture is a little silly, right? But then again, what about fashion isn’t?

The original purpose of camouflage clothing was to keep soldiers safe and hidden from enemies in battle (it comes from the French word camoufler, “to disguise”). Today, people rock it for the exact opposite reason: to be noticed. To stand out and draw attention to themselves.

As the years passed, designs were developed by behavioral psychologists and neuroscientists—instead of artists—who tried their best to create convoluted uniforms that would keep soldiers as unseen as possible.

Camouflage Has Come Out of Hiding

Eventually, as time went on, the popular green and brown tie-died look spread from the United States military to certain subsets of mainstream culture. And since the 1980s, it’s been incredibly popular amongst hunters and outdoorsmen looking for as many advantages against Mother Nature as they can find.

It’s understandable why those who hunt animals for food would appreciate camo, but right now, camouflage clothing is also popular amongst those who’d be equally happy getting their dinner from Trader Joe’s.

We’re probably burying the lede here, but ClothingShopOnline has an expansive inventory of camouflage wear (for men and women) at inexpensive prices. The favorite in this space is this basic camouflage t-shirt. It’s comfortable and stylish.

Camouflage means nothing anymore, which is probably why it’s finally fashionable.

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