The New Year provides the perfect excuse to set a New Years resolution to start or rebrand your small apparel industry business. Whether you are at the first steps of starting your own business or you are looking into the New Year as an opportunity to re-brand, this resolution can feel overwhelming. With so many new trends, techniques, and business practices coming up, it’s hard to know which ones your business should take into consideration.
At Clothing Shop Online, we want to see all business owners succeed and grow on their entrepreneurship journeys. Check out these seven small business tips from our apparel industry business experts so you can meet your New Years resolution!
Create a Business Plan
Whether you are starting a new business or revamping your existing company, a business plan should be a huge part of your goal. When creating a business plan, you have the opportunity to set a mission statement for your whole company to strive for, as well as incremental goals that you want to meet. If you currently own a business, you should also take the time to analyze last year’s goals and numbers to see if you met them. Review your processes and procedures to ensure they are still in line with your mission statement and service commitment.
Know Your Brand
Your New Years resolution should also be to ensure you know your brand inside and out. If you are starting a new business or revamping your current one, your brand identity is important. When you are attempting to pin down your company’s brand and how you want it represented, ask yourself the following questions:
- How should my brand be communicated to my customers?
- What are my business values and how do I portray them through my brand?
- What makes my brand unique?
When you can confidently answer these questions, your brand is easily identifiable and you can communicate it to your employees and customers.
Consider Your Social Media Presence
Social media is a big part of your business’s persona and brand. You should invest in creating a social media presence that is relatable and accurate. Your social media platforms not only allow you an easy and inexpensive way to advertise your business but they also a way to interact with customers and stay up-to-date on current trends in the apparel industry. Do some research and see what social media platform will work best for how you want to showcase your voice and connect with your audience. Also, see what social media tactics competitors are utilizing. This can give you a direction in what platform may work best for you, especially if you see similar businesses in the apparel industry being successful on a specific platform.
Gather Customer Feedback
If you’re not already doing it, a top New Years resolution to set for your business is to create a process that allows you to capture customer feedback. It is important to understand what your current customers are loving or hating about your product or business processes. This can help you to improve the way you handle your clients and, in turn, it can lead to more profitability through recommendations and referrals.
Consider Going Online
Are you selling your products online? E-commerce is one of the best ways for businesses to increase profit. If you don’t currently have a successful e-commerce platform, set a New Years resolution to develop one that is easy to manage and maintain. If you currently have an e-commerce platform and sell your products online, take a look at the process and customer experience. If you aren’t happy with your current platform, shop around so you can find the best way to deliver a seamless e-commerce experience to your customers.
Network, Network, Network
Networking with other business owners is one of the best ways to ensure your business continues to grow and improve. By making connections with other local businesses, you can learn additional strategies and find out how you can help each other to succeed. To make important business connections, you should consider creating a LinkedIn profile if you don’t already have one. Use the platform to identify and reach out to other entrepreneurs in the industry. You should also consider attending local business networking events to meet other business owners. You’ll be surprised by how many entrepreneurs and business owners in your area are also looking for connections to bounce ideas off of and get advice from.
Continue Your Education
Keeping yourself educated in your field is a great way to ensure you’re offering the most advanced and in-demand products on the market. Not only should you be consistently reviewing small business tips and management techniques, but you should also stay on top of trends in the field. Some of the best resources include:
- Networking events with industry leaders
Keep in mind that the Clothing Shop Online’s blog is a great resource for information you can use for your business, including how to choose the perfect blank t-shirt. You can also find tips for screen printing on fleece or the process for designing a graphic t-shirt from start to finish by reviewing our informative blog posts.
If your New Years resolution includes starting a new business or re-branding your current business for more productivity, these small business tips can help you start achieving your goals.