Although you may still be recovering from the whirlwind of holiday campaigns from last year, it’s time to get back into the swing of things and get ready for Valentine’s Day! This holiday gives you the chance to try out fun and creative ways to engage with your customers and grow awareness of your brand.
Whether you’re a small screen printer just getting started in social media or a growing apparel business wanting to expand your marketing campaigns, there are plenty of ways for you to take advantage of Valentine’s Day.
To help you get started with planning your promotions, Clothing Shop Online wants to provide you with six tips and ideas to help win over your customers.
Know What To Offer
Before you go on to read the other tips that we give you, it’s important to make sure that you know what you are going to offer to your customers. Here are some questions you should ask yourself before venturing into starting your campaigns:
- What are your customers looking for during this time?
- What products can you offer to your customers?
- What is the timeline of your campaign?
- What are the goals for your campaign?
After considering these points, and feeling confident in knowing how you want to carry out your Valentine’s Day promotion, then you can move on to the more detailed ideas within this blog post.
Make sure this step is taken into consideration before the month of February begins. Starting your planning in January gives you enough time to make changes if any are needed.
Add A Romantic Feel To Your Brand
A way that you could celebrate the romantic holiday is to adjust your business’s logos and social media account images to align with the theme of Valentine’s Day. This can be done by temporarily changing the colors of your logos to pinks and reds, or by including graphics that match with the holiday.
For example, maybe your company or brand name contains an “o” that you can substitute for a heart. Just remember that if you choose to do this, make sure all branding is similar across your social media platforms and website.
Any changes you want to make to your brand for your Valentine’s Day campaigns should be done in January so that they can go live on your website and social media channels at the beginning of February.
Tip: Remember that your Valentine’s Day campaigns should still reflect your brand voice and allows you to offer something unique to your customers.
Show Your Love With A Sale
Having a sale during the Valentine’s Day season is a great way to increase traffic to your online shop from new customers and to show appreciation to loyal customers as well. This is also a great tactic in capturing last minute shoppers looking for gifts. If a sale is something that you can utilize in your small business, then we suggest promoting a “2-for-1” or “Buy One Get One Free” deal to your audience.
For your sale timeline, you can make it as long or as short as you want it to be. For example, you can have the sale occur during the entire week of Valentine’s Day or you can make it a flash sale that only last on the day.
Share Fun Gift Ideas
Everyone is looking for the perfect gift to show their love on this day, so why not make it easier for your customers by providing them with a simple and fun gift guide.
Choose a group of products you think your customers would be interested in for this holiday, and post them on your social media accounts or highlight them on your website. By grouping them together and presenting them as gift ideas on your social media channels, you’re making it easy for customers to shop and see the value in purchasing from you.
Post your gift ideas a week or two in advance, so that customers have time to order your products for Valentine’s Day.
Present Your Offers in Pairs
Encouraging customers to purchase in pairs, can be a great way to increase revenue for your business while also staying in line with the couples theme of Valentine’s Day.
If you’re in the business of screen printing, maybe you have designs that can be printed onto apparel for men and women. Capitalizing on the “pairing” aspect can also go beyond clothing for couples. Maybe you have a particular design that sells well on both t-shirts and sweatshirts. You could pair the two styles together so that people can have their favorite design on a sweatshirt for the colder weather and on a t-shirt for when it is warmer. This particular idea can be used in conjunction with your gift guide for Valentine’s Day.
Let Your Customers Show You Love
Highlight the love that your customers have for your business, by posting your favorite customer reviews.
By doing this, you’re not only providing new customers with reasons to invest in purchasing your products, but you are also encouraging your repeat customers to continue shopping with you. By highlighting their reviews, you are showing your appreciation in the fact that they took time to leave a review and that their love for your brand has not gone unnoticed.
Taking the time to make fun and creative Valentine’s Day campaigns is a great way to boost your sales, and test what ideas resonate with your audience.
If you’re looking for more tips on how you can grow your small business, read our post about small business tactics for 2019!